The main focus of advertising is to capture attention, whether it’s disruption as a path to attention or whether it’s creative content that provides that disruption. Attention...
The Boy Who Cried Wolf
This is a classic story, and one of Aesop's Fables that tells the tale of the dangers one brings forth for calling false alarms. It seems our industry of Marketing and Advertising could stand to have a fresher on this tale. Lately there is this trend...
12 Rules of Creative Thumb
While there is no shortcut to creativity Nirvana, one can get there by experience, hard work dedication and following some thought provoking, non-scientific statements titled the 12 Creative Rules of Thumb. Everything has rules. A game like football or baseball has rules. Batman has one rule...
The Root of the Problem
“Never state a problem to yourself in the same terms it was brought to you.” I hope as you read these words they'll stick. If a problem or client ask is presented, let them spell...
Product Placement is the Biggest Loser
Unless you are The Biggest Loser. NBC’s hit reality show The Biggest Loser does more than entertain America while contestants sweat away pounds. The show, now entering its 14th season, is...