Using context words in any story can turn impressions into attention. Impression is no longer the valued result of your online media campaign. Right now the value is through engagement...
Reading is the most potent method to deliver meaning.
The main focus of advertising is to capture attention, whether it’s disruption as a path to attention or whether it’s creative content that provides that disruption. Attention...
Wait, What’s a Native Ad?
Don’t know? Don’t worry you’re not alone. Most people have no idea what native ad’s are when it comes to digital advertising. One factor is due to the existing nomenclature of digital. The term native is used to describe a mobile application downloaded to a smartphone...