Increasing the graduation rate. One student at a time.

We were asked by the Rochester Institute of Technology (RIT) to develop a brand that clearly communicates the benefit of GEAR UP to four key audiences: Students, Parents, Educators and the Community. RIT GEAR UP engages students in their future, providing them with fun and educational opportunities for today, while preparing them for tomorrow. Through once-in-a-lifetime experiences, leadership training, personalized mentoring, tutoring, and college and financial aid planning, we ready the City of Rochester’s class of 2020 students, and their families, for a bright future.