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  • About
  • Clients
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  • Branding
  • The Table
  • Contact
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It's music. It's concerts. 
It's very easy to step up and help.

90.5 fm WBER is a listener and school district supported non-commercial alternative radio station owned and operated by the Board of Cooperative Educational Services. Serving the Rochester and Western New York area since 1985, as a real life training ground for students interested in the television and radio broadcasting arts.

The station has limited funds for marketing and survives on the passion of its listeners to help spread their brand promise of the "Only Station That Matters".

Winner of several Rochester Advertising Federation (RAF) American Advertising Awards (ADDY).

Gold: Indie Poster (Special Recognition for Illustration)
Silver: Ingrid Michaelson Concert Poster
Gold: 
Local Show Poster Project


#thingswedoatwber

is a lip sync challenge hashtag campaign for 90.5fm WBER and is comprised of :15 Instagram clips of its volunteer DJ’s performing lip sync challenges to showcase the wide range of alternative music played at the station and gain some earned media in the process. Started by Furious Yellow, and embraced by the DJs of WBER. With: Furious Yellow, SusieQ, JMK, DJCarbon, Katrina, The Mayor of Nikville, DJ Kelsey, BrianStorm, JimmyO, Emily, Nanimal and Vernicus Maximus.


Eight artists. Over 50 local upstate bands.

One blank sheet of paper waiting to be doodled. This is the time lapse journey of the 2010 WBER Local Show Poster Project. An exercise in quick illustrations, random thoughts and personal expressions in only black pen, pencil or sharpie. This poster has been passed from artist to artist. Survived mailings, drop offs, second hand deliveries, cold weather, warm weather, been forgotten, and misplaced. It's amazing the poster has survived for as long as it has. The result is an eclectic mix of pictures as diverse as the bands they represent.

Music Credit: Polar Bear Club, "Light of Local Eyes"

Artistic Credit: Joseph Mayernik, Jeremy Schwartz, Tim Winter, Kara Austin, Corey Fountain, Scott Allen, Max Brown, and Charles W. Parzych III.

The 90.5fm WBER Local Show was the brain child of former DJ Sloan Kristy and now can still be heard every Sunday night from 8-11pm with it's new host, The Everlovable Freakin' Warbux. Listen live at wber.org.

© 2018 Brandtatorship. All rights reserved